There is no doubt, SEO is the most effective online search tactic and it has also become the most frequently used as well. That said, despite their competitors best efforts Google is still number one when it comes to online search.
Lee Odden, CEO of Top Rank Online Marketing, recently conducted a one hour class entitled, “Inbound Crash Course to get Found” for Hubspot’s Inbound Marketing University. If you haven’t already seen Lee’s presentation it’s definitely worth taking a look!
Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Last week, I received a request from a client of ours based out of Australia who was asked to create a web governance document and framework for his company’s corporate website.
When I get a request like this I usually reach out to our network of experts for advice and direction. However, this time I decided to look at Demand Metric’s internal process and governance structure. After all, we are a content based business that deals almost exclusively on the web.
Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the media in advance. There is a specific format in which press releases need to be written so that news media and reporters will be sure to have all the information they need to write a story on your product, idea, or company announcement. Some press releases are written well in advance of the actual event, and embargoed until the appropriate date, while others are made available for immediate release.
If, like me, you’ve been involved in business development for any length of time, you can’t have helped noticing the seismic shift that has taken place in lead generation practice during recent years.
The iPhone 4 hasn’t even been released in Canada and some people are already talking about a possible recall.
In case you haven’t already heard, Consumer Reports has asked Apple to fix the iPhone 4 after allegedly discovering an antenna problem when the phone is held in a certain way. Check out the video below to watch the review:
After months of procrastination, I finally decided to clean out my spam folder this afternoon. One email that managed to slip through the cracks was from a close friend of mine; Subject – New Phone, Pre-Order Today! Of course, I love gadgets so it didn’t take long before I clicked the link and started buzzing around the site.
Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
If you look at the metrics behind a successful marketing campaign, you can usually identify the underlying reasons for its success. It’s also clear, that over the past few years, many forward thinking companies have been able to create effective marketing strategies without breaking the bank. You might be asking yourself…how have they done it? Although each business is different, and campaigns often vary quite a bit, when it comes to marketing one thing most successful companies have in common is innovation. And in order to be innovative you need to be well informed.
Cold calling is a sales & lead generation technique that has not always been shown in the brightest light. However, there are some relatively new lead generation technologies, such as marketing automation, that have proven to help inside sales reps with their cold calling efforts. To read more about marketing automation, click here.
