Are you trying to find leads that will eventually become customers or are you trying to find leads that sales will accept and pursue? The groups are not necessarily identical: sales might like leads from big companies where a deal would be large even if the probability of success is low; or they may prefer small deals that will close quickly; or they might accept marginal leads physically near existing accounts. Chances are it’s a mix of all those considerations and more.
Can you really have too much of a good thing? Well, if it is dark chocolate maybe not, but if it is content, especially content developed to close sales, the answer quite often is yes!
The marketing world is awash in content and when things are not working as they should our default reaction is – more content! It’s not more content that matters, it’s the right content, put in the right context that can be the game changer.
Today, Vidyard announced that Salesforce Pardot customers can now identify online video viewers and track their viewing history as part of lead scoring, qualification and automated nurture programs. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities.
By Clare Price
We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.
Web advertisers understand that keywords are important. A keyword is a word or phrase that serves as a popular search term on the internet. If you want to make a certain product visible on the internet, it is important to understand the relevant keywords and to include them in your marketing campaign.
If you are looking for help with marketing, you may want to consider a marketing plan template. Fortunately, there are resources out there that can help you find the best tools and templates available.
In fact, although you will need to know a little about what you are looking, it isn't critical that you are a marketing expert. This is one of the benefits of using a template: It can do the hard work for you.
By Jerry Rackley
As a long-time practitioner and beneficiary of email marketing, I’ve tried to stay current on how this marketing channel is evolving. I’ve noticed an interesting trend in both the B2B and B2C worlds of marketing automation.
Software applications and platforms that have been designed and developed to help automate repetitive tasks for corporations are known as marketing automation tools. Marketing automation helps companies to streamline their marketing and sales efforts by replacing manual tasks with automated solutions. Companies that need to automate these manual tasks will often hire a marketing automation consulting firm to help with this.
Did you know that many marketing and sales departments in companies automate repetitive tasks by using software applications and platforms? This concept is known as marketing automation and today, there are numerous vendors that provide companies with this particular service.
A difficulty that companies encounter today is in selecting the right marketing automation vendor for the task. A company must choose the right vendor in order to install a platform that addresses that company’s specific needs and requirements.
