Tradeshow tools are important. When we talk about these tools, we're referring to the select tools an events manager needs in order to pull off a successful show.
In the end, the most important part of a tradeshow is that it makes the best possible impression and brings in the largest return on the investment. In order for this to occur, it is important that a company have an effective tradeshow metrics program to track and analyze tradeshow information.
Today, social media channels are used to share and exchange content through many communities online. A variety of different platforms are in place that people can use to share content with family and friends, and that businesses can use to gain visibility and increase their customer bases.
Blogging has been a popular way to share for a number of years, and there are a number of free sites with tools and widgets that are easy to incorporate into your content.
If you are interested in attending events to help expand your company's reach, it is important to have an effective tradeshow program. The reason is when dealing with these types of events, it is not wise to just show up and hope that everything will go as planned.
For these events you will need a game plan and some fallback plans if something goes wrong. Most companies do not prepare well, and when they arrive to a tradeshow find that they are struggling.
When presenting marketing presentations to potential clients, there is never only one solution. However, there are ways to make this process easier for your company and team when facing challenges.
Despite what many may say, even those of us who are quick with words can find themselves without words to say. While this may not be a big deal in everyday life, this can be an issue when presenting marketing material.
By Peter Hrabinsky, Vice President of Marketing at Revenue Automation Inc.
Savvy website owners know that blogs are smart mediums to reach a customer base in ways that are different from official site content. For one thing, interaction is present and encouraged. For another thing, business owners can cover more ground and bring in more potential customers with a well-formulated company blog.
By Jerry Rackley
Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm” helped us understand the challenges new products have in going mainstream. Early adopters are often the difference between a product having the momentum to succeed or falling into the chasm. This wonderful scene from the movie “The Hudsucker Proxy” illustrates the value of an early adopter when it comes to new product marketing:
This is an excerpt from HubSpot’s ebook “An Introduction to A/B Testing.” To learn more about split testing, download your free copy.
By Maggie Georgieva
