By Jerry Rackley
If you do business successfully in a free market, it’s virtually guaranteed that you’ll have competition. It doesn’t matter if you’re the market leader or a niche player, you have keep watch over what your competitors are doing. Failure to do so invites disaster, or at least some nasty surprises.
By Jerry Rackley
As a long-time practitioner and beneficiary of email marketing, I’ve tried to stay current on how this marketing channel is evolving. I’ve noticed an interesting trend in both the B2B and B2C worlds of marketing automation.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions.
By Jerry Rackley
Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing marketing issues. We opened the session with a poll, and the issue identified by attendees as the most problematic was showing ROI for marketing efforts. This surely surprises no one who is a marketing professional.
The majority of companies have an advertising and PR budget. The reason is because a company cannot succeed if people are not aware of who they are, what they do, and what they offer.
By Jerry Rackley
I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the most practical and relevant marketing lessons learned during my career came from this period. Quite often, these lessons were learned the hard way, from making mistakes. Fortunately, we were quick learners and, and we recovered from our mistakes. Lessons learned the hard way stick with you.
