By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
Demand Metric recently hosted an online workshop, "Leveraging Pinterest for Business". Our workshop presenter, Sherry Roden, follows-up on that workshop with six practical board ideas for using Pinterest in a B2B environment:
Here's a summary of Sherry's six Pinterest B2B board suggestions:
All companies require some form of advertising. Depending on the company and the channel for the advertisement, ad space and/or air time can be quite expensive. You also have to remember which stations and which newspapers and magazines have specific deadlines.
Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial fruit of that partnership. Visit ChamberofCommerce.com to see some of our content on their blog.
By Megan Totka
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.
By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
Download our premium-quality Marketing Communications Budget Template to help you create an effective marketing budget with beautifully designed charts.
A common request that we receive here at Demand Metric is "how to create a marketing budget". We have worked with both small and large organizations to help them define and develop their marketing budget over the years.
The process of branding is one of the most important parts of a business, particularly when a company is just starting out. Along with its importance, the selection of a brand is a difficult task.
The right branding can cause a company to soar, while the wrong branding can hurt even the businesses with the best minds. Therefore, you have to make sure you consider everything so that you can create the perfect brand for your company.
