One attributes of successful businesses that many overlook is the development of department goals and objectives. Although some believe these to be unneeded, these goals can be critical to a company's growth.
The reason your company needs to have department goals is because it fosters accountability. When there are no clear department goals and objectives, team members may not feel as motivated to accomplish tasks. However when a list is created for a department, it helps members to remain accountable for their work and to make sure it is completed on time and correctly.
By Jerry Rackley
I just returned from vacation where I was truly able to disconnect. Good vacations restore and sharpen you, and this one was no exception. But it’s hard to completely disassociate yourself from who you are and what you do professionally when you’re gone, and when someone brings up marketing, I just can’t resist joining the conversation, even when I’m on vacation in the Rocky Mountains.
Savvy website owners know that blogs are smart mediums to reach a customer base in ways that are different from official site content. For one thing, interaction is present and encouraged. For another thing, business owners can cover more ground and bring in more potential customers with a well-formulated company blog.
By Jerry Rackley
We all make mistakes, even professional marketers, who are among the best communicators in the world. The problem for us is that when we make mistakes, we often do it on a big stage.
Generating inquiries from potential clients or customers is referred to as lead generation. As this is traditionally the first step in the internet marketing sales process, both quality and quantity are very important. Since you will have a certain number of leads that will be non-buyers, it is the leads that you have a higher probability of closing (qualified leads) that should be the focus of lead generation. As a result, being able to evaluate your lead generation initiatives becomes one of the more important steps in the process.
By Charles Gold, Demand Metric member
Many employee reviews take place in the final two months of the year, or at the very beginning of January. While that may still seem like distant tasks, employee evaluations should be on the mind of managers year round. Understanding what your employees do on a daily basis, and do well, is the foundation of effective management. A business management software program can help you do this effectively.
By Jerry Rackley
Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm” helped us understand the challenges new products have in going mainstream. Early adopters are often the difference between a product having the momentum to succeed or falling into the chasm. This wonderful scene from the movie “The Hudsucker Proxy” illustrates the value of an early adopter when it comes to new product marketing:
