Editors note: this is the second post in a series we have invited some of our partners and members to contribute.
Karen See (Twitter: karenlsee), revenue growth zealot and co-founder of Abovo Partners, suggests these resolutions:
Don't drown your market!
We work with many members and invariably the question comes up: how do I conduct a competitive analysis for my company? While there are many methods and levels to conduct this type of analysis, we typically focus on two variations:
By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
Marketing assessment tools enable you to analyze your marketing efforts to determine which marketing strategies are working and which ones are not. Partnership marketing assessment takes this process a step further by showing you which of your partnership marketing efforts are working as well as the ones that aren’t. It also enables you to correct those problems and to develop other beneficial relationships.
Email marketing is important for companies large and small. Many companies offer an emailing list which includes updates on new products, promotions, and more.
Email marketing is an important marketing channel that a company should consider because it directly involves the branding of your company. The emails you company sends should be user-friendly, and the idea is to get the customer to see the email and either make a purchase or click the link to your website to learn more about them. Because of this, choosing the right email vendors is important.
An area companies should be focused on is target customer demographic. While many companies want everyone to buy their products or services, there is usually a specific group that the company targets when it comes to marketing and promoting products and services.
In order to do for a company to the best of their ability, a business should come up with a customer information profile. The way this is done is the company uses a template and inputs data that corresponds with their target customer's characteristics. The tool tells you who your target customer should be.
By Peter Hrabinsky, Vice President of Marketing at Revenue Automation Inc.
Any company that has a blog affiliated with its website and brand should make sure it has an efficient blogging policy in place to protect it against potential legal problems. While your company can still approve of the blog postings before they are published, having some sort of blogging policy will help reduce the amount of blog entries that do not conform to the company's standards.
These days a company can never be too careful and should protect its reputation by monitoring its blog.
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