Any company that has a blog affiliated with its website and brand should make sure it has an efficient blogging policy in place to protect it against potential legal problems. While your company can still approve of the blog postings before they are published, having some sort of blogging policy will help reduce the amount of blog entries that do not conform to the company's standards.
These days a company can never be too careful and should protect its reputation by monitoring its blog.
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By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
Demand Metric recently hosted an online workshop, "Leveraging Pinterest for Business". Our workshop presenter, Sherry Roden, follows-up on that workshop with six practical board ideas for using Pinterest in a B2B environment:
Here's a summary of Sherry's six Pinterest B2B board suggestions:
All companies require some form of advertising. Depending on the company and the channel for the advertisement, ad space and/or air time can be quite expensive. You also have to remember which stations and which newspapers and magazines have specific deadlines.
Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial fruit of that partnership. Visit ChamberofCommerce.com to see some of our content on their blog.
By Megan Totka
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.
By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
