CMO Council’s Marketing Outlook

The CMO Council is currently asking global marketing executives to share insights and information on:

Small to Mid-Size Enterprises

The Evolution of the Digital Customer

10 Steps to Improving Field Service in SMBs

Candidate Experience and Relationship Management Come of Age

I read an article today, “Three Types of Bosses That Should Be Fired”, that I encourage all marketing managers to read. Having held various marketing leadership positions during my career, I read this article from two perspectives: have I been one of the bosses, or have I had a boss like one described in the article? If I’m honest, the answer is “yes” and “yes”.

Installing Solutions to Prepare for Risks Ahead of Time

The Association of Strategic Marketing (ASM) recently published the results of the Mobile Marketing Trends Survey it conducted online.