The Association of Strategic Marketing (ASM) recently published the results of the Mobile Marketing Trends Survey it conducted online.
This report compares the performance of organizations using pre-built solutions to the organizations that chose to build their own custom dashboards – either using a dashboard development kit or tool, or built from the ground up using general-purpose development tools. One key research finding is that pre-built dashboards can be implemented in 60% of the time required for a custom-approach. Such dashboards can also be modified in half the time of custom dashboards.
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
Still confused about the ins-and-outs of marketing through Facebook? Want to discover how you can get substantial traffic on your Facebook Fan Page? Check out HubSpot's Ultimate Facebook Marketing Cheat Sheet! This cheat sheet will help you understand how to master Facebook for business.
Effectively executing a Public Relations (PR) strategy is important for companies of all sizes, particularly smaller companies. Compared to other things a firm can do to promote itself, PR is high in credibility and relatively low in cost. Demand Metric has published a methodology to help companies understand how to implement an effective PR process that gets the desired results.
Here is a free Demand Metric tool to help you find out: https://bit.ly/vw8ZsS.
Watch this short video to learn how to use format paint in Excel. This video will help you update the Marketing Communications Calendar Template.
