Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-touch, multi-channel environment.  This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from marketing's demand generation campaigns to sales' closing the business.

Managing Data Growth, Complexity and Demanding Users

Large enterprises were the early adopters of Business Intelligence (BI), and large scale business intelligence deployments still bring their own unique challenges. For example, prior research by the Aberdeen Group (Data Management for BI: Strategies for Leveraging the Complexity and Growth of Business Data) found that large organizations were experiencing 32% annual growth in data volume.

Better Service - Higher Sales

Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business. This report provides a road map for improving customer satisfaction and retention without losing sight of customer profitability by integrating multiple sources of data to complete the full 360° view of the customer.

Channel integration is essential for a truly effective enterprise marketing plan. Too often, retailers ignore the connectivity between customer channel preferences and buying behavior. Channel preferences no longer pertain to only transaction-based interactions; customers are interacting with brands in entirely new ways. The emergence of new marketing channels, such as social media and mobile, require a retailer to provide consistent branding across all retail channels, and to engage the customer with marketing messages through their channel of choice.

Automation Drives Accuracy, Efficiency and Business Outcomes

The ROI of Video in Sales, Product Development, and Project Management

LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:

1. It gives you the ability to share your work experience
2. It's easy to make new contacts
3. You can request references from previous employers & colleagues

For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.

Strategies for Cross-Channel Integration in the Mobile Economy