“Though this be madness, yet there is method in 't.” Polonius, from Shakespeare’s Hamlet, Act 2, Scene 2
The earth is about to complete another orbit around the sun, and the turning of the calendar page is a good time to reflect on what transpired in 2011. True,
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does Salesforce.com stand as a marketing automation solution?
As the new VP of Marketing & Product Development at Demand Metric, I’ve been contacting and speaking with any members who will make time to talk to me. As the new kid on the Demand Metric block, an introduction is in order, so let me invite you to take a look at my LinkedIn profile:
Unified Communications (UC) allows people to communicate with the methods preferred by all parties, whether it be email, voice, video, social media, or other channels with the goal of enable the enterprise to improve productivity, support customers, and conduct key business processes more quickly. This document will show the key business pressures driving the need for Unified Communications, the issues that CIOs must strategically and politically traverse, and recommendations to aid in the deployment and support of Unified Communications.
A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.
I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.
