Use our Social Media Job Description to formalize the the requirements and skills for this position in your organization. This person might also be known as a Social Marketing Manager.

If you're reading this post, there is a good chance that you're still in the hunt for a great b2b marketing blog. Don't worry...you're not alone. As a researcher, the hardest part of my job is sorting through all the clutter. I know that your time is valuable so I'm going to cut right to the chase!

Since 2007, Marketo has been keeping the largest database of b2b marketing blogs in the world. We recently came across this list and were pumped to see that the Demand Metric Analyst Perspectives blog made the cut!

Media Plan Calendar & Budget – Use this tool to provide a high-level advertising calendar & budget. Each monthly calendar tab provides information related to: publication, issue, media type, ad content, media creation, due date, publication date, budget, and status.

You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.

As the Chief Analyst at Demand Metric, it’s my responsibility to stay on top of current marketing trends. As a result, I tend to watch a lot of webinars. If you’ve ever attended a webinar you probably feel the same I do – they can be extremely boring, very tiresome and too often uninspiring!

If you’re a Public Relations professional than I’m sure you already know that the PR landscape is changing and it’s primarily because of Social Media.

In order to overcome some of the obstacles associated with using Social Media for Public Relations, you need to know how to run a successful inbound PR campaign.

Due to the overwhelming response from our clients who are following the inbound marketing university classes, we’ve decided to post another video from Hubspot.

The only way an employee can successfully contribute to your business is by knowing exactly what is expected of them and by receiving frequent updates from management about how well they are meeting those expectations. To simply set an employee adrift in their position, hoping that they’ll figure out which habits are productive is not only a waste of time but it can also cost you a ton of money. If you want to get the most out of your team, it’s important to have a clear strategy about how to communicate expectations and evaluate employee success.

Market Segment Analysis Tool - Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.