Recently, we’ve been hit with a lot of requests for information on blogging. If you haven’t already seen the presentation entitled, “How to Start a Business Blog”, I strongly recommend that you click the link start flipping through the slides.
Social Media Channel Map - Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).
Media Coverage Analysis Tool – Use this tool to track your media placements and ad value equivalency in relation to your top 3 competitors.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
In order to successfully launch a new product there is a lot you need to think about – regardless of your offering. One template that can help you organize your thoughts, and stay on top of your tasks, is a product launch checklist. If you aren’t already using a great product launch checklist, take a quick look at ours!
Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.
Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.
