Blog

Customer Retention Strategies and Programs

You’ve probably heard business experts say over and over again that loyal customers are the key to a long and thriving business relationship. When you have customers that are dedicated to choosing your product over the competition, no matter what new ad campaigns or gimmick offers they might provide, you’re in a good position to achieve long term success in your respective market. Many new business owners and marketing managers are desperate to learn what makes up a good customer retention strategy, and how they can implement one in their own company.

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5 Ways to Pay for Marketing Automation

The Pedowitz Group and Demand Metric invite you to join us for our upcoming workshop: Five Ways to Pay for Marketing Automation. In this webinar we will provide the foundation for building a bullet proof business case that’s sure get the stamp of approval.

Register for the Webinar and receive 5 tools to help build your business case for marketing automation!

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Social Media ROI

Customer Engagement, Brand Interactivity, and Revenue

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Credit Card Authorization Template

Use our Credit Card Payment Form Template to obtain authorization to use a client/purchaser's credit card. This template might also be known as a Credit Card Authorization Form.

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Bing Webmaster Tools - A Brief Overview

At the end of July, while many of us were off enjoying our summer holidays, Bing released their updated Webmaster Tools based on feedback from the SEO community and various webmasters. Immediately, I decided to sign up and check it out. After using the service for about a month, here is a short comparison of what Bing has to offer vs. Google:

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How to Conduct SEO

We recently came across this presentation and thought it was very informative - especially if you're interested in learning more about SEO.

Some of the content in this introduction to search engine optimization includes:

  • The Search Landscape
  • How Search Engines Work
  • Building Accessible Sites
  • Conducting Keyword Research
  • Link Building Strategies
  • Social Media & the Web's Influencers

Enjoy!

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How to start a blog

In my experience, the hardest part of blogging is getting started.

If you’re not familiar with the blogging process I highly recommend that you check out Michael Martine’s free workbook entitled, “How to Start a Business Blog.”

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Marketing Automation 101

Early Success with the Basics; Maturing Your Deployment for Long-Term ROI

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Website Accountability Framework

Our Website Accountability Document is also commonly known as a Website Governance Document. Use this template to create a website governance document that will help you govern your corporate website.

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Beginner Social Media Metrics Tools

When you start a business, it is important to promote the company as much as possible. However, what are the best ways to do so?

You can advertise in your local paper, however your target audience will be relegated to the local area. You can take out a billboard, but you are looking at a cost prohibitive way of getting your voice heard.

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