Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Earlier today, one of our clients mentioned that she was excited about her recent promotion because it meant that she would be in charge of bringing on new employees within the department. But now that it’s time to start selecting scheduling interviews and she has started to have second thoughts about whether or not she’s ready for the whole interview process. Being responsible for introducing new workers into your company can be stressful, but with these tips, you’ll be able to see through all the smokescreens, and determine who will be a good fit for your team, and your company.

Brand Perception Survey – The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market, what brand attributes are preferred by customers, and to identify how your customers competitively position your products/services.

I have heard a lot of buzz around the term "Inbound Marketing", so figured it would be a good idea to define the concept and share a great PowerPoint presentation from the VP of Marketing, Mike Volpe, over at Hubspot.

After spending this past weekend at the cottage, I find myself daydreaming about what it would be like to take an extra day off so I can enjoy the beautiful weather at the lake…and possibly even squeeze in a game of golf. Needless to say, I usually find it difficult to get motivated on Monday mornings.

Instead of completely ruining my productivity for the day, I’ve decided to use this thought as a motivator. The cottage will still be there next weekend and I’ve already booked a tee-off time on Saturday morning! Now all I have to do is accomplish my goals for the week.

Social Media Consulting RFP Template – The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.

SEO Maturity Assessment – Use this simple assessment tool to help you measure your organization’s search engine optimization maturity across 4 key success drivers.