Social Media Business Case Template – Use this template to help you build a Business Case for an investment in a Social Media program.

Vendor Consolidation Checklist - The purpose of this tool is to provide a checklist for vendor consolidations. Key areas to consolidate vendor contracts include printing, and software applications.

Cold calling is a sales & lead generation technique that has not always been shown in the brightest light. However, there are some relatively new lead generation technologies, such as marketing automation, that have proven to help inside sales reps with their cold calling efforts. To read more about marketing automation, click here.

Social Media Usage Survey – The purpose of this brief survey is to help you gain a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of Social Media channels.

A Customer Relationship Management System, or CRM, is a system that is designed to expand and grow as the relationship with your customers, clients and prospects changes over time. The capabilities of CRM software varies in its scope from simple customer tracking, to live chat capabilities, and to even more complex solutions that integrate data from various sources over a period of time (past and present). This information can be used to predict the future dynamic between your business and your clients.

If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:

As a manager or business owner, you already know that without goals it’s impossible for a company to continue to grow, and achieve advantages over its competition. Doesn’t it make sense that without individual goals, employees are just as unlikely to achieve their best in support of the organization as a whole? It’s easy to sit everyone down for a meeting and tell them that they need to increase sales by twenty percent, but when they go back to their desks; do they really have any idea of how to achieve those targets on a daily basis?

You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.

This free webinar covers:

Social Media Competitive Tracking Tool – Use this tool to monitor and to compare the key metrics of your competitors Social Media efforts.

The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.

The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.

BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.