Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision, positioning statement, elevator pitch, corporate tagline, logo, color schemes, and more.
Build vs Buy Decision Matrix – Use this matrix to compare your options for in-house builds vs. outsourced solutions.
Business Objectives Matrix – This tool provides sample business objectives that can be inserted into a Balanced Scorecard Strategy Map. Ensure that each objective contains a description, value created, deliverables, deadlines, and measures for success.
Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.
Case Study Template – The purpose of this tool is to assist you with the creation of an effective Case Study. Focus on what is critical for your business, and modify this template as necessary.
Change Management Plan – The purpose of this tool is to facilitate the development of a Change Management Plan. A Change Management Plan is a helpful tool for determining readiness for the proposed changes, and to build a project plan for delivery.
Change Management Readiness Assessment – Use this tool to help you measure your readiness for a major organizational change.
Competitive Ad vs PR Analysis Tool – Use this tool to analyze the Advertisement vs. PR spending/value ratio for the top 5 competitors in your industry.
Competitive Analysis Tool - This tool will help you complete a competitive analysis including: industry overview, direct/indirect competitor evaluations, competitive map, and competition matrix.
