By Darren Leach
Of the various advertising mediums available outdoor advertising continues to be an effective choice, despite being one of the oldest. This is due to its ability to adapt and change throughout the years to remain a viable option for marketers. However, all outdoor advertising is not created equally and some strategies are more effective than others.
Outdoor as a Supplemental Strategy
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
Customer lifetime value goes by many names and abbreviations including CLV, lifetime value, user lifetime value, LTV and CLTV. Although its designations are far-reaching, they all share one general definition:
“The net present value of the cash flow relationship with a customer.”
More specifically:
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