Conceptually, marketing attribution is not difficult to understand. The difficulty is implementing it accurately. Some sort of model is needed to implement marketing attribution. In theory, you would use an attribution model that traces the entire customer journey, accounting for both online and offline channels of influence in that path. Full customer path attribution represents the gold standard of models, and it’s a good goal. Getting there is probably an evolutionary process, particularly for firms that are just beginning to experiment with attribution.
By Jerry Rackley
As I write this post, we are just over a week from the Sales Enablement Virtual Summit, a gathering of experts, users and vendors in a forum to share, learn and be inspired. What often happens to those who participate in events like this is they come away with renewed passion to make some changes. In this case, those changes will involve Sales Enablement, either implementing it for the first time or improving an existing function. This is exactly what we hope the Summit will accomplish.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
Jennifer Kling, product marketing manager at CallidusCloud, a titanium sponsor of the upcoming Sales Enablement Virtual Summit. We asked Jennifer to share her thoughts on Sales Enablement:
By Clare Price
In the now classic baseball film, Field of Dreams, the mysterious voice kept repeating, “If You Build It, They Will Come.” Eventually Kevin Costner, probably sick to death of that nagging voice, did build the baseball field in his corn field and the legendary baseball teams did show up to play.
Today, Vidyard announced that Salesforce Pardot customers can now identify online video viewers and track their viewing history as part of lead scoring, qualification and automated nurture programs. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities.
Join us for a free eWorkshop on December 12th @ 1pm ET to get a full briefing on the results of the employee engagement study referenced in this post.
