The customer is the most important part of a business, regardless of the industry. Times that involve the customer or that help you understand its role in your company are therefore an important part in understanding how you can focus on the customer to get results for your business.
Your job is to support the customer through this process, which involves orchestrating a number of touch points where a customer interacts with your brand.
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
By Darren Leach
Of the various advertising mediums available outdoor advertising continues to be an effective choice, despite being one of the oldest. This is due to its ability to adapt and change throughout the years to remain a viable option for marketers. However, all outdoor advertising is not created equally and some strategies are more effective than others.
Outdoor as a Supplemental Strategy
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
