Customer lifetime value goes by many names and abbreviations including CLV, lifetime value, user lifetime value, LTV and CLTV. Although its designations are far-reaching, they all share one general definition:
“The net present value of the cash flow relationship with a customer.”
More specifically:
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By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
By Julie Zisman, head of marketing, Showpad
On April 3, 2014 we participated in the Demand Metric Virtual Summit: Sales Enablement for Success. For our event session, we partnered with Matthew Penzone at Infraredx. He identified three areas where he could empower the sales organization by using Showpad.
1. Dealing with a hyper-educated buyer in a highly regulated industry
2. Showcasing sophisticated content in a short window
3. Pushing content to market faster in an easy way.
Summit gathers industry experts, analysts, users and vendors to discuss strategy, technology, tools and best practices for Sales Enablement
