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Responding to a crisis with social media

The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.

The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.

BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.

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Social Marketing Posting Schedule 2010

Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.

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Social Media Marketing - Barriers to Adoption

Friends, Links, Tweets, Lend Me Your Ears!

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Mastering LinkedIn

While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.

Don't sweat - If you haven't already started to leverage this resource, it's not too late!

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The Benefits of Facebook for Business

Check Out HubSpot's FREE e-Book & Start Using Facebook for Business Today!

Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.

Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.

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Lead Generation through LinkedIn

LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:

  1. It gives you the ability to share your work experience
  2. It's easy to make new contacts
  3. You can request references from previous employers & colleagues

For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.

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Marketing Data - Charts, Graphs & Metrics

HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.

Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.

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