Marketing Calendar Template 2010 – Use this template to create a marketing calendar for all of your marketing activities in 2010.
Web Metrics Reporting Tool - The purpose of this tool is to assist you with reporting on web metrics. This schedule contains a few common web metrics. Be sure to add other metrics to the table.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Growth Rate Calculator – Use this tool to determine your required annual growth rate to meet your desired revenue goal in 3 years. Develop a plan based on the growth rate required to meet your objectives.
Lead Generation Maturity Assessment - Use this tool to help you measure your organization’s Lead Generation Maturity, and determine areas for improvement.
Project Schedule Template – Use this Project Schedule tool to document each task related to a project deliverable, outline timelines for completion, and provide project reporting requirements.
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Website ROI Calculator – Use this tool to calculate the results of your website development initiatives. Develop benchmarks for visits, average pageviews, conversion rates, costs, and revenues. Compare your results with historical averages.
