Templates

Social Marketing Business Case Template

Social Media Business Case Template – Use this template to help you build a Business Case for an investment in a Social Media program.

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How to use twitter for business

If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:

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Market Segment Analysis Tool

Market Segment Analysis Tool - Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.

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Social Marketing Consulting RFP Template

Social Media Consulting RFP Template – The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

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Advertising Agency Agreement Template

Agency Agreement Template – The purpose of this tool is to help you develop an ad agency agreement.

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Ad Agency RFI Template

Ad Agency RFI Template – Use this tool to help you design a Request for Information (RFI) for Ad Agency Selection.

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Credit Card Authorization Template

Use our Credit Card Payment Form Template to obtain authorization to use a client/purchaser's credit card. This template might also be known as a Credit Card Authorization Form.

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Adopting Consultative Selling

Competitive Positioning

How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect.

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Focus Group Best Practices

A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions.

Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.

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