Whether your business is just starting or you has been around for many years, it is important that your company have a social media strategy plan in place.
With social media, it is hard to believe that social sites were once thought to be a fad that wouldn't last. Today, it is recognized that these platforms are not only here to stay, but that they are also only growing stronger.
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.
By Jerry Rackley
Thanks goes out to Douglas Wray, about whom little is known but who has attained social media cult hero status in my book. We have not been able to locate Mr. Wray, but a possible photograph of the elusive social media guru does exist:
By Jerry Rackley
A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do. We’ve discussed this matter before in this blog.
