Media Plan Calendar & Budget – Use this tool to provide a high-level advertising calendar & budget. Each monthly calendar tab provides information related to: publication, issue, media type, ad content, media creation, due date, publication date, budget, and status.
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and contribute toward improving the effectiveness and efficiency of an organization. Use our Management & Leadership Maturity Assessment to evaluate your organization’s Management & Leadership Program Maturity.
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable returns, such as sales support and lead generation. In a time of Sarbanes-Oxley compliance, repeatable controls, processes, and policy & procedures, have been implemented to ensure accountability.
Account Status & Action Plan Tool – Use this tool to provide a high level report on the status of key accounts.
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a bean counter that does not view Marketing as a cost center - producing intangible results - is a daunting task.
Public Relations Plan Template – The purpose of this tool is to help you create a comprehensive and measurable Public Relations Plan.
Many low performers stay under the radar for months before it becomes apparent that they are not actually doing any work of real substance. Be proactive with managing results and implement a weekly or monthly activity reporting process. Use Demand Metric's Activity Reporting Tool as a starting point for this initiative.
Identifying the main stakeholders and their level of influence can be vital to the success of your project. Stakeholder analysis involves recognizing individuals and groups with the power to either sway or make a key decision.
Moving into a new office can be a very stressful task. Not only is it imperative to select the right location for your business, but it is equally important to ensure a smooth transition into the new space.
