By Jerry Rackley
School is in session at Demand Metric. Today, we announce DM University, the newest and most in-depth resource developed to meet member needs. DM University course offerings are free for Analyst, Executive and Team members, but are available to anyone who wants to take marketing training online and on-demand.
Marketing Coordinator Job Description – Use this template to formalize the role of Marketing Coordinators in your organization.
Vice President of Marketing Job Description – Use this template to develop a job description for a Vice President of Marketing.
Marketing Calendar Template 2010 – Use this template to create a marketing calendar for all of your marketing activities in 2010.
By Peter Hrabinsky, Vice President of Marketing at Revenue Automation Inc.
By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
Marketing Communications Plan Template - The purpose of this tool is to help you develop a Marketing Communications Plan. The Marketing Communications Plan template was designed to summarize key exercises from our report: Plan Multi-Channel Marketing Communications.
