Lead Generation Strategy Scorecard – Use this Lead Generation Scorecard to document your lead generation objectives, initiatives, measures, and targets for the next 12-18 months.
Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Lead Generation Maturity Assessment - Use this tool to help you measure your organization’s Lead Generation Maturity, and determine areas for improvement.
Tradeshow Lead Capturing Form - The purpose of this tool is to assist you with in documenting interactions that take place during a tradeshow. This tool can be used in conjunction with the Tradeshow ROI Calculator and the Lead Scoring Index Tool.
Lead Generation Prioritization Tool – Use this tool to evaluate your Lead Generation initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Software Advice recently documented a video series on "How to Prioritize Leads" led by partner and founder of BlueBird Strategies, Mac McConnell. In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.
To view McConnell's insightful segment, watch the short video below:
HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.
Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
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