This is a guest post by Richard McMunn
Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills.
Website Program Metrics Dashboard – Use this tool to define, track, and report on your key website program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Last week, I received a request from a client of ours based out of Australia who was asked to create a web governance document and framework for his company’s corporate website.
When I get a request like this I usually reach out to our network of experts for advice and direction. However, this time I decided to look at Demand Metric’s internal process and governance structure. After all, we are a content based business that deals almost exclusively on the web.
If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:
The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.
The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.
BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.
Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.
