While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.
Don't sweat - If you haven't already started to leverage this resource, it's not too late!
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.
Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:
For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.
HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.
Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.
Editors note: we have invited some of our partners and members to share their wisdom in the form of New Year's resolutions for Marketers. This first installment comes from Stephan Sorger, Partner at On Demand Advisors. What would you share? Join the conversation - enter your comments below.
To look forward, it helps to look back. Therefore, I will cite six great quotes from the past, and show how they inspire six great resolutions for the future.
Watch Peter Shankman, founder of Help a Reporter Out (HARO), as he joins Hubspot to share some PR tips and insights.
