Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
Email Marketing Database – Use this tool to manage your email marketing campaign.
Email Marketing ROI Calculator – Use this tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types.
Email Marketing Vendor Evaluation Matrix - Use this vendor evaluation matrix to compare potential Email Marketing solutions. For each parameter, rank vendors based on their ability to deliver on your requirements.
