By Clare Price
We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
The Pedowitz Group and Demand Metric invite you to join us for our upcoming workshop: Five Ways to Pay for Marketing Automation. In this webinar we will provide the foundation for building a bullet proof business case that’s sure get the stamp of approval.
Register for the Webinar and receive 5 tools to help build your business case for marketing automation!
