By Jerry Rackley
I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about using the customer service function to gain insights for buyer profiles. It’s a brilliant idea, and so obvious it makes one want to declare, “Why didn’t I think of that?”
Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial fruit of that partnership. Visit ChamberofCommerce.com to see some of our content on their blog.
By Megan Totka
By Jerry Rackley
As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies are the best at providing it. The channels and technologies involved in this work have changed, but the core strategy of trying to herd as many customers as possible into the corporate corral has not.
