Business

The Evolution of the Digital Customer

10 Steps to Improving Field Service in SMBs

Candidate Experience and Relationship Management Come of Age

Installing Solutions to Prepare for Risks Ahead of Time

Formalizing Processes for Improvement in Accounts Receivable

I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.

B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services.  According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business.  In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.

What the Mid-Market can Learn from Large Enterprises

Connecting B2C Companies with Generation Y and Z Consumers

Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs.  The following post is the initial fruit of that partnership.  Visit ChamberofCommerce.com to see some of our content on their blog.

By Megan Totka