Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with significant financial risk if changes are not planned and managed proactively.
Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a bean counter that does not view Marketing as a cost center - producing intangible results - is a daunting task.
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word "cold" is used because the person receiving the call is not expecting the call or has not specifically asked to be contacted by the sales person.”
- Source: Wikipedia
Project Change Request Form - Use this tool to standardize all project change requests to ensure scope changes are approved, and timelines/budgets are adjusted accordingly.
Many low performers stay under the radar for months before it becomes apparent that they are not actually doing any work of real substance. Be proactive with managing results and implement a weekly or monthly activity reporting process. Use Demand Metric's Activity Reporting Tool as a starting point for this initiative.
Recently, Best Buy's corporate office implemented a Results-Only Work Environment, following focus group sessions which revealed that employees most wanted TRUST from their leadership team. Best Buy has benefited so far from reduced voluntary staff turnover, a 35% increase in productivity, and immense improvements in employee satisfaction. Use our Employee Satisfaction Survey to get started on this path.
In the largest web browsing study ever conducted, University of Hamburg researchers leveraged 'Heat Mapping' web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.
