GAP Analysis Tool (Basic) - GAP Analysis is an excellent method for brainstorming how to improve your processes and operations. Use our GAP Analysis Tool to document target items, current state, goal state, timeline, and action items for resolving the GAP.
Marketing Analyst Job Description - Use this job description template to formalize the role of Marketing Analysts in your organization.
Media Coverage Analysis Tool – Use this tool to track your media placements and ad value equivalency in relation to your top 3 competitors.
Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.
Product GAP Analysis Tool – Use this tool to strategically plan for improvements to Market Research, Product Strategy, Capabilities, Technology, and Product Marketing.
Product Feature Competitive Analysis – Use this tool to analyze product or feature category leaders among your top 5 competitors.
Sales Analysis Tool – Use this tool to analyze product/service sales, channel sales, sales by representative, market segments, and sales team goals.
Product Profitability Analysis Tool - Use our Product Profitability Analysis tool to document and analyze: Product Name, Price, Unit Cost, Unit Sales, Revenues, Costs of Goods Sold, Gross Contribution, Marketing & Sales Costs, Product Profit/Loss, and Gross Margin. Then, view your Product Charts.
