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This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.
This video infographic provides statistics and best practices for account based marketing.
This video infographic provides statistics and best practices for account-based marketing.
This video infographic provides statistics and best practices for sales enablement.
This video infographic provides statistics and best practices for association marketing.
This video infographic provides statistics and best practices for lifecycle marketing.
Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.
From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.
Discover how demand generation works and which best practices are required to get results. This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.
Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.
Use our Landing Page Optimization Checklist to feel confident that your landing page is fully optimized for your online advertising or SEO campaign, to maximize conversion.
Use our Blog Post Inspiration List to get inspired for amazing blog posts on your blog that are engaging and interesting.
Use the Blogging Maturity Assessment to evaluate where your organization stands when it comes to Blogging as a part of your digital marketing mix.
Our Blogging Metrics Dashboard is designed to help you keep tabs on the most important metrics for your blog, to help your team understand your company blogs impact and growth.
Our Blogging Promotion and Engagement Checklist is designed to help you review essential strategies to enhance the promotion and engagement of your blog.
Use our Blogging Topic Prioritization tool to measure how different blogging topics or themes compare to each other based on your target audience.
Our SEO Blog Post Optimization Checklist is helpful not only for getting your blog post ready for search engine optimization, but also to ensure that you have not missed any critical components of your post according to your blog policy.
Our Top Marketing Blogs Database tool summarizes the top blogs in the marketing world, and allows you to filter them based on their topic, to allow for easy navigation, discovery and inspiration.
Discover how business blogging works and which best practices are required to get results. This course has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.