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Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.
This video infographic provides statistics and best practices for trade show marketing and ROI.
This video infographic provides statistics and best practices for the state of email marketing.
This video infographic provides statistics and best practices for content experience including interactive content.
This video infographic provides statistics and best practices for sales content.
This video infographic provides statistics and best practices for marketing technology adoption.
This video infographic provides statistics and best practices for content personalization.
This video infographic provides statistics, trends and best practices for content personalization.
This video infographic provides statistics and best practices for content consistency.
This video infographic provides statistics and best practices for association digital marketing.
This video infographic provides statistics and best practices for marketing funnels.
This video infographic provides statistics and best practices for interactive video.
This video infographic provides statistics and best practices for account based marketing.
This video infographic provides statistics and best practices for account-based marketing.
This video infographic provides statistics and best practices for sales enablement.
This video infographic provides statistics and best practices for association marketing.
This video infographic provides statistics and best practices for lifecycle marketing.