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Shopper Marketing Insights Database

Use this template to manage your shopper and consumer behavioral insights collection effort.

Free

Using data-driven results from a benchmark study, DNN and Demand Metric share top reasons to consider a branded online community.

Free

This video infographic provides statistics and best practices for lifecycle marketing.

Free
Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free
Evaluating Hosted CRM

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

Free
Are You Prepared for CRM?

A guide to help you evaluate if you company is ready to begin a CRM initiative.

Free
Are You Customer Centric?

A guide to help you understand and develop a customer-centric point of view in your company.

Free

This guide provides practical advice for adopting a customer-centric business strategy.

Customer Centricity Checklist

A checklist with links to tools and best practices for increased focus on customers.