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This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

A template to document "journey stages" for each of your shopper personas.

Use this matrix to compare Voice of the Customer (VoC) solutions based on your requirements.

Use this matrix to obtain information about key vendors that can help you build your Voice of the Customer (VoC) and Customer Engagement program.

Use this tool to help you design a Request for Proposal (RFP) for a Voice of the Customer (VoC) platform.

Use this tool to help you communicate the findings of a focus group.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

A survey to get a better understanding of website usage.

Facilitating Insightful Focus Groups

This guide provides practical advice for conducting insightful focus group sessions.

A survey to quickly understand how your brand is viewed in the market.

A survey template to help you benchmark current levels of satisfaction.