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Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.


Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.

Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.


In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

This course has 6 video modules that will help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.


Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.


Our Mobile Marketing Maturity Model was designed to help organizations by providing a road-map for improving their mobile marketing capabilities.

Use this tool to help you design an RFP for a Mobile Content Development System.

Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.

We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

Use this evaluation to compare Mobile Content Development vendor solutions based on your requirements.

Use this matrix to obtain information about key Mobile Marketing vendors.

Understanding Location-Based Advertising

This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.


Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Use this tool to decide which type of mobile application your organization should focus on developing.

Building a Mobile Friendly Website

A guide to help you understand the importance of having a mobile friendly website today and how to achieve mobile compatibility.

How to Launch a Mobile App Guide

A guide to help you understand how to launch your mobile app.

Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.

An analysis tool for evaluating each vendor based on key decision-making criteria.

A charter to document project scope, decision rights, and executive sponsorship.

A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.

A template to document mobile marketing risks and develop risk mitigation plans.

A template to identify and track the mobile marketing channels that your competitors are using.

A database that provides mobile marketing resources and outlines when and how to use them.