The PR Crisis Communications Kit How-to Guide shares a five step action plan for protecting your organizations public image during a crisis.
In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions.
Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.
The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.
The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.
The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.
The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.
The Holding Statement for Media Template is an easy-to-use document when preparing your organizations initial response to any crisis.
The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.
The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.
Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.
Use the Crisis Messaging Internal Notifications List to clarify who needs to be contacted within specific iternal groups in your organization during any crisis.
Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.
Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occuring within your organization.
Use the Crisis FAQ Template as a starting point when trying to understand what occured at the onset of any crisis.
Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.
Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.
Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.
Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.
Use the Crisis Communications Review Chart to track any changes to your crisis plan.