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Marketing Communications Framework

Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

Marketing Communications Plan Playbook

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

A marketing plan presentation template consisting of seven stages.


In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2018.

Spokesperson Procedures Guide Template

The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.

Topic Matter Expert Contact List

Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.

Story Trends and Stakeholder Issues Checklist

Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.

Spokesperson Designation Template

The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.

Messaging Approval Form

The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.

Media Respone Policy Template

The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.

Key Audiences and Groups Questions Template

The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.

Key Audience And Groups Crisis Template

The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.

Crisis Procedure for the Media Template

The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.

Holding Statement for Media Template

The Holding Statement for Media Template is an easy-to-use document when preparing your organizations initial response to any crisis.

Crisis Procedure for Family Members

The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.

Crisis Messaging Map Tool

Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.

Crisis Messaging Internal Notifications List

Use the Crisis Messaging Internal Notifications List to clarify who needs to be contacted within specific iternal groups in your organization during any crisis.

Crisis Messaging External Notifications List

Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.

Crisis Inquiry Journal Template

Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occuring within your organization.

Crisis Level Chart

Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.

Crisis FAQ Template

Use the Crisis FAQ Template as a starting point when trying to understand what occured at the onset of any crisis.

Crisis Coverage Checklist

Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.

Crisis Communications Team Organizational Chart

Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

Crisis Communications Schedule

Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.