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Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

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In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

State of Digital Marketing in Associations Benchmark Report

This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.

Digital Marketing Framework

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Content Marketing Framework

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

Free

This video infographic provides statistics and best practices for association marketing.

Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Free

Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

Interactive Video Benchmark Report

Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

Marketing Communications Plan Methodology

Use this step-by-step planning methodology and set of 30 premium tools and templates to create a comprehensive marketing communications plan.

From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

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