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The State of Digital Marketing in Associations Benchmark Report

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

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eWorkshop: MarTech Adoption Webinar

This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.

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This video infographic provides statistics and best practices for marketing technology adoption.

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ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

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Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

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In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

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This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

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Email Marketing Maturity Model

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

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Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

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Content Marketing Framework

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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Digital Marketing Maturity Model

Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.

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Content Marketing Maturity Model

Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

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<iframe src="//www.slideshare.net/slideshow/embed_code/key/2VqQXFqiQvyygg" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/demandmetric/video-marketing-plan-playbook" title="Video Marketing Plan Playbook" target="_blank">Video Marketing Plan Playbook</a> </strong> from <strong><a href="h

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Website Redesign Playbook

Use this step-by-step website planning guide and set of 37 premium tools and templates to conduct an effective website redesign.

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Marketing Communications Plan Playbook

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

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Marketing Strategy Playbook

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

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From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.

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Content Experience Impact Video Infographic

This video infographic provides statistics and best practices for content experience including interactive content.

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eWorkshop: Content Experience Impact Webinar

This webinar highlights the ways in which impactful content can influence decision-making, with insights from the “Content Experience Impact and the Buyer’s Journey” benchamrk report.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

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Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

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You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

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Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

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