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Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

Free

In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

Free

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free
Email Marketing Maturity Model

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

Free
Digital Marketing Framework

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Free
Content Marketing Framework

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

Free
Digital Marketing Maturity Model

Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.

Free
Content Marketing Maturity Model

Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

Free
<iframe src="//www.slideshare.net/slideshow/embed_code/key/2VqQXFqiQvyygg" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/demandmetric/video-marketing-plan-playbook" title="Video Marketing Plan Playbook" target="_blank">Video Marketing Plan Playbook</a> </strong> from <strong><a href="h

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Free
Website Redesign Playbook

Use this step-by-step website planning guide and set of 37 premium tools and templates to conduct an effective website redesign.

Free
Marketing Communications Plan Playbook

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Free
Marketing Strategy Playbook

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

Free

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Free
State of Digital Marketing in Associations Benchmark Report

This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.

Free

This video infographic provides statistics and best practices for association marketing.

Free
Interactive Video Benchmark Report

Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

Free

From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

Free

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

Free

From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

Free

From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

Free

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Free

In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

Free
Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Free

Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.

Free

Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.

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