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A template to facilitate the development of standardized interview questions for developing shopper profiles.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Shopper Marketing Maturity Model

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

Use this budget template to set and track your video marketing budgets.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Sales and Marketing Alignment Webinar

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

5 questions the cmo needs to ask the ceo

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.

five questions the CEO should ask Marketing

This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.


A guide to help you benchmark your core competencies.


This guide provides practical advice for building a comprehensive business strategy plan.

Sales and Marketing Alignment Tool

Use this tool to assess the alignment between your Sales and Marketing functions.

Balanced Scorecard Strategy Map

Use this to communicate strategic objectives, metrics, targets, and initiatives.

Qualified Lead Definition Tool

A worksheet to help sales & marketing departments align on their definition of a qualified lead.

Marketing Alignment

A self-assessment of marketing/business alignment in 6 key areas.

Nilda Thomas, MBA/eBusiness's picture
Nilda Thomas, M...

Big Thinking for Small Businesses

You don't have to run a Fortune 500 company to harness the power of strategic planning. You just need to know how it's done.

Identify the purpose of your business Understand how strategy guides planning Establish a meeting rhythm for success Involve and motivate your employees Analyze results for continuous improvement

Register Here

Kristen Maida's picture
Kristen Maida

Demand Metric, in conjunction with Tableau Software, recently completed a study to explore the use of sales and marketing analytics tools and technology, seeking to determine: