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Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.
Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.
Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
After researching the practice of Account-Based Marketing for nearly seven years, Demand Metric and MRP have compiled research into thousands of companies and their marketing teams. The following report shares insights from over 400 B2B marketers across five continents. This year’s report examines the relationship between maturity and revenue impact across ABMs’ four core strategy elements: People, Process, Technology, and Orchestration. Our hypothesis: High maturity responses to these strategy components will result in higher revenue impact.
In this guide, you will discover insights from our research study and project management best practices gleaned from top-performing marketing organizations.
Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.
To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.
Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.
The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.
This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.
Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.
In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.
Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.
Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.
Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).
MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.
ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.
Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it.
In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.
Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.
A benchmark report on advanced marketing performance management best practices.
A benchmark report on content personalization trends and best practices.