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Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free

A benchmark report on content personalization trends and best practices.

Free
Account Based Marketing (ABM) Consortium Report - 2017

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

Free

This video infographic provides statistics and best practices for account based marketing.

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This video infographic provides statistics and best practices for account-based marketing.

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This video infographic provides statistics and best practices for lifecycle marketing.

Free
ABM Report

This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Free
ABM Guide

This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

Free

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

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From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.