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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.

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The State of ABM Maturity 2021

After researching the practice of Account-Based Marketing for nearly seven years, Demand Metric and MRP have compiled research into thousands of companies and their marketing teams. The following report shares insights from over 400 B2B marketers across five continents. This year’s report examines the relationship between maturity and revenue impact across ABMs’ four core strategy elements: People, Process, Technology, and Orchestration. Our hypothesis: High maturity responses to these strategy components will result in higher revenue impact.

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the_state_of_multichannel_marketing_2020

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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A benchmark report on content personalization trends and best practices.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.