Filter by Topic

State of Product and GTM Strategy

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.

The State of Marketing Budgets Research Report

Integrate and Demand Metric partnered to explore the current state of B2B marketing budgets, hiring, and resource allocations.  This report shares insights from over 500 B2B Marketers from the United States and the United Kingdom.

Free
the_state_of_multichannel_marketing_2020

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts.

Free

In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Free

In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.