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Free
Tag Management Best Practices

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Analytical Marketing Tools & Techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.