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Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
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This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.