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Free
Sales and Marketing Alignment Webinar

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Free
5 questions the cmo needs to ask the ceo

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.

Free
five questions the CEO should ask Marketing

This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.

Free

This guide provides practical advice for building a comprehensive business strategy plan.

Balanced Scorecard Strategy Map

Use this to communicate strategic objectives, metrics, targets, and initiatives.

Marketing Alignment

A self-assessment of marketing/business alignment in 6 key areas.