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Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.
Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.
Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.
The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.
In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.
Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.
This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.
This video infographic provides statistics and best practices for content experience including interactive content.
This webinar highlights the ways in which impactful content can influence decision-making, with insights from the “Content Experience Impact and the Buyer’s Journey” benchamrk report.
ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.
This video infographic provides statistics and best practices for marketing technology adoption.
This video infographic provides statistics and best practices for association digital marketing.
In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.
This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.
This video infographic provides statistics and best practices for association marketing.
Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.
In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.
In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.
This eWorkshop was presented by the CMO of Bizo, David Karel, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses the use of display and social advertising for Marketing Automation.
Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.
Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.